More Modess booklets: Growing Up and Liking It
(complete booklets: 1944, 1949,
1957, 1963, 1964, 1970, 1972,
1976, 1991 The Personal
Products Company, U.S.A.) (many covers, 1944-1978)
Wrapped Modess pad for dispenser (1930s?)
- Modess ad, U.K., 1936 - True
or False? Modess ad in The American Girl magazine, January 1947
Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants
See also Ads for Teens
"A Teaching Guide for Menstrual
Hygiene" (cover, 1962, Personal Products
Corp., U.S.A.)
"A Teacher's Guide to Feminine Hygiene"
(cover, 1973, Personal Products Corp.,
U.S.A.)
"Educational Material on Menstruation furnished
by the makers of Tampax" (1966) U.S.A.
Folder with huge number of information sheets, etc.
"Educational Portfolio on Menstrual Hygiene"
(1968) U.S.A. Teacher's
kit for Modess sanitary napkins, menstrual tampons
and panties (mostly complete)
"From Fiction to Fact: a teaching guide about
puberty, menstruation and the human reproductive system" (complete 1966, 1986, Tambrands, U.S.A. The 1966 version is part of the
huge "Educational Material on Menstruation furnished
by the makers of Tampax," 1966)
"Teacher's kit" (complete,
early 1950s, Personal Products Corp., U.S.A.)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.):
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
 
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Nancy's Biggest Day at Camp (1941)
Puberty, menstrual education booklet for girls (Personal Products, U.S.A.)
(Modess, educational, puberty, sanitary napkin, pad, menstruation, teen,
teenager, menstrual, period, cycle)
Girls saw this booklet the year after they saw rival Kotex's booklet
As One Girl to Another, a cheerier and charming
work. Nancy, whose pigtails establish her innocence and inexperience, takes
an emotional beating from her campmates because of what she doesn't know,
especially about mens-, well, you know. Nevertheless, some readers might
have easily identified with her.
You won't find anatomical drawings here, which might have bored girls.
The hardware, well, software, aspect takes the stage: how to fold and pin
the darned pads, which had troubled women for years (see a 1920s
Kotex instruction sheet).
Even though the company that made Modess made
tampons, it didn't offer them to these young readers undoubtedly because
of the threat of "losing their virginity" and other moral degradations
before they were into their teens, a public relations
problem exasperating Tampax for years mentioned in its company
history.
I thank the donor for this and many other items donated to this museum!
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Below: Front cover, which measures 4 1/2
x 6" (11.4 x 15.4 cm)
The back cover is blank. No color appears in
the booklet.
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Below: That
thunderhead over Nancy's head bodes ill for the bullied girl.
Is she thinking, "OMG, please, I need help!"
Um, she's probably thinking "Something's biting
my leg. Hurry up and take the picture!"
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NEXT | covers & intro
2-3 4-5 6-7
8-9 10-11 12-13
14-15 16-17 18-19
20-21 22-23
Wrapped Modess pad for dispenser (1930s?) - Modess
ad, U.K., 1936 - True or
False? Modess ad in The American Girl magazine, January 1947
Growing Up and Liking It (complete booklets:
1944, 1949, 1957, 1963, 1964,
1970, 1972, 1976, 1991 The Personal Products
Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in
the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
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© 2010 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations
to hfinley@mum.org
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