See the "Educational Portfolio on Menstrual Hygiene" (1968, for teachers) featuring this booklet and others; see the portfolio from the early 1950s) - Read the complete 1963 How Shall I Tell My Daughter (for parents), also from Modess, and the complete 1972 Growing Up and Liking It. See covers of other Growing Up and Liking It booklets - ads for teenagers - company booklets
Read most of a 1928 Australian edition of Marjorie May's Twelfth Birthday. Marjorie May's Twelfth Birthday (1935) - Facts About Menstruation that every Woman should know (1936) - Marjorie May, introductory page, 1935 main page
Read Lynn Peril's series about these and similar booklets! And see the covers of the booklets How shall I tell my daughter?, Growing up and liking it, and Personal Digest; read the whole booklet As One Girl to Another (Kotex, 1940).
Marjorie May, three booklets, 1935 main page
Read Lynn Peril's series about these and similar booklets! And see the covers of the booklets How shall I tell my daughter? and Personal Digest; read the whole booklet As One Girl to Another (Kotex, 1940).
See a Kotex ad advertising this booklet.
See Kotex items: First ad (1921; scroll to bottom of page) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in a menstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page

DIRECTORY of all topics (See also the SEARCH ENGINE, bottom of page.)

CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | LIST OF ALL TOPICS | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Modess menarche, menstruation & puberty booklet
Growing Up and Liking It, 1964, complete

Compared to the earliest Kotex sanitary napkin & puberty booklets, Growing Up and Liking It (from the Kotex competitor, Modess [Personal Products Company], which lost the battle) reads easily and colloquially (just like the even more relaxed As One Girl to Another, Kotex, from 1940, whose typography reinforces this) reflecting in a way the ease and slang of popular songs of the time. It would be interesting to know why language on screen and in publications seems to have changed so much in so few years.

Also in contrast to the earliest booklets, the reader sees anatomical diagrams of the reproductive system, although I wonder how interested girls were in them. The accompanying physiological discussions are pretty dry. Of course a doctor - a male doctor - that authority figure in recent American society, talks the physiology.

Throughout the booklet "growing up" means puberty, an interesting, narrow meaning but consistent with the title.

See the ad the teenage Carol Lynley, later an actress, made for these booklets, and see other ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey) and German o.b. tampons (lower ad, 1981).

See also Personal Digest and Growing up and liking it from the same company, and Lynn Peril's article about such booklets.

See Modess belts here, the famous Modess ad campaign and how Modess sanitary napkins began.

This booklet is meant for children. Read the complete 1963 How Shall I Tell My Daughter, for mothers.

I thank a Texan for this booklet!

The front cover, above, (the back cover is blank). The booklet measures 5 3/8 x 6 3/4"
(13.5 x 17.3 cm). See other covers from the Growing Up and Liking It series.
This girl stars in Educational Portfolio on Menstrual Hygiene (1968).

NEXT
front cover, pp. 0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 24-25 (back cover is blank)
See the "Educational Portfolio on Menstrual Hygiene" (1968, for teachers) featuring this booklet and others; see the portfolio from the early 1950s) - Read the complete 1963 How Shall I Tell My Daughter (for parents), also from Modess, and the complete 1972 Growing Up and Liking It. See covers of other Growing Up and Liking It booklets - ads for teenagers

© 2006 Harry Finley. It is illegal to reproduce or distribute work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org