How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"
Modess "Panti-kini" (two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.)
Modess "Sanitary Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
More panties.
HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
HOMEPAGE |
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
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Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
FAQ |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Personal Digest & . . . . because leaflets (Personal Products, 1966-67, U.S.A.)
Seven covers with links

Below are Personal Digest leaflets, published by Personal Products Company for Modess sanitary (menstrual) napkins and tampons, panties and belts to hold menstrual pads. MUM has leaflets from 1966 and 1967 (below). I suspect women found them in stores next to, or in, the Modess menstrual pad boxes. They contained household and beauty information as well as descriptions of Modess products (tampons, sanitary napkins, underpants).

The other leaflet's title . . . . because connects to the classy Modess . . . . because ad campaign that ran for decades. The leaflet curiously shows none of the famous photos nor the reticence of those ads. It actually rambles across six panels rather than the customary four - maybe relieved to be able to talk!

See below for the leaflets on this site.

Tambrands, the former maker of Tampax tampons, kindly donated the leaflets.

 
Complete leaflet
 
Complete leaflet
 
Complete leaflet
 
Complete leaflet
 
Complete leaflet
 
Complete leaflet
 
Complete leaflet
   

Modess "Panti-kini" (two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.) - Modess "Sanitary Shield" (two-band pad holder in crotch; 1970s; U.S.A.) - More panties. 1927 Gilbreth report to Johnson & Johnson about pads & Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson" - See also Growing up and liking it, How shall I tell my daughter? and Lynn Peril's article about the genre.

© 2009 Harry Finley. It is illegal to reproduce or
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