How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"
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Below are Personal Digest booklets, published by Personal Products Company for Modess sanitary (menstrual) napkins and tampons, panties and belts to hold menstrual pads. MUM has booklets from 1966 and 1967 (below). I suspect women found them in stores next to, or in, the Modess menstrual pad boxes. They contained household and beauty information as well as descriptions of Modess products (tampons, sanitary napkins, underpants). See an entire booklet, and a section from another booklet showing what napkin belts Modess offered in the middle 1960s.

Tambrands, the former maker of Tampax tampons, kindly donated the leaflets.

 

 

 

 

 

 


1927 Gilbreth report to Johnson & Johnson about pads & Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson" - See also Growing up and liking it, How shall I tell my daughter? and Lynn Peril's article about the genre.

 

© 1998 Harry Finley. It is illegal to reproduce or
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