Compare the "Silent
Purchase" Modess ad (June 1928), the
American "Modess . . . .
because" ads, a Modess ad from 1931, the French Modess, and
the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing for Womanhood
(1920s, booklet for girls) - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
|
Modess menstrual pad ad, U.S.A., 1928
Modess appeared in 1926, in America,
and for a long time was the main
competitor of Kotex. Today it is
reduced to a "hospital" pad, one aimed
at women, often right after having a
child, who often wear a belt and pad,
an outmoded technique now in most
situations.
Johnson & Johnson introduced the
first disposable pad, in 1896,
Lister's Towels, which failed
because of the difficulty in
advertising it. Curads and Kotex
advertised their disposables about 20
years later in a much more liberal
atmosphere, one changed by the First
World War.
This ad, judging from the copyright
date of an ad on the other side, is
from 1928; the magazine is unknown.
See Kotex
ads from the same year.
|
See a Modess ad from 1931,
the French Modess,
and the German "Freedom"
(Kimberly-Clark) for teens.
© 1998 Harry Finley. It is illegal to
reproduce or distribute work on this Web site in
any manner or medium without written permission
of the author. Please report
suspected violations to hfinley@mum.org
|