Compare the "Silent Purchase" Modess ad (June 1928), the American "Modess . . . . because" ads, a Modess ad from 1931, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - 1920s booklet in Spanish showing disposal method - box from about 1969 - Preparing for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
Ads for the Kotex stick tampon (U.S.A., 1970s) - a Japanese stick tampon from the 1970s.
Early commercial tampons - Rely tampon - Meds tampon (Modess)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Modess menstrual pad ad, U.S.A., 1928

Modess appeared in 1926, in America, and for a long time was the main competitor of Kotex. Today it is reduced to a "hospital" pad, one aimed at women, often right after having a child, who often wear a belt and pad, an outmoded technique now in most situations.

Johnson & Johnson introduced the first disposable pad, in 1896, Lister's Towels, which failed because of the difficulty in advertising it. Curads and Kotex advertised their disposables about 20 years later in a much more liberal atmosphere, one changed by the First World War.

This ad, judging from the copyright date of an ad on the other side, is from 1928; the magazine is unknown. See Kotex ads from the same year.

See a Modess ad from 1931, the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.

© 1998 Harry Finley. It is illegal to reproduce or distribute work on this Web site in
any manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org