Compare the American "Modess . . . . because"
ads, a Modess ad from 1928, the French
Modess, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Modess sanitary napkin ad from Pictorial Review,
U.S.A., May 1931
This advertisement represents the interesting Art Deco style of the
30s, in contrast to the great, but even more typical for the time, ads by
Christy and others from the age of illustration
in American advertising and publications.
If you thought our era invented anorexia - this "smartest young
thing" (see the ad copy below, right) looks awfully thin - read Fasting Girls: The History of Anorexia Nervosa,
Joan Jacobs Brumberg's 1988 book. Professor Brumberg, of Cornell University,
also wrote the fascinating The Body Project.
Large files, long download!
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Compare the American "Modess . . . . because"
ads, a Modess ad from 1928, the French
Modess,
and the German "Freedom" (Kimberly-Clark)
for teens.
© 1999 Harry Finley. It is illegal to reproduce
or distribute work on
this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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