Neps probably is from the 1920s, at a time when napkin brands
started to multiply. Kotex made a dispenser in
the 1920s, probably the first for pads.
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This brand, using the illustration of what to this American looks
like a Dutch girl, probably stems from the 1930s. Americans associated the
Dutch with propriety and cleanliness, reflected also in Old
Dutch Cleanser, a cleaning powder from that era. The Dutch image has
become considerably more complex today!
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Modess pads had a famous advertising campaign, "Modess . . . .
because," which the industry sometimes ridiculed, but which lasted
from the 1940s to the 1960s. This dispenser must date from that era. See
some print ads from that campaign.
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