See how women wore a
belt (and in a Swedish ad).
See a modern belt for a
washable pad and a page from the 1946-47 Sears catalog
showing a great variety - ad for Hickory belts, 1920s? - Modess belts in Personal
See a Modess True or False?
ad in The American Girl magazine, January 1947, and
actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads
The Museum of Menstruation and Women's Health
As early as the 1890s Germans, the British,
could buy disposable menstrual pads. Johnson
& Johnson made the American pad, Lister's Towel. Dr.
Lister was the great English proponent of
words), which makes bandages
today, advertised a disposable sanitary
napkin at least as early as 1920 (left,
a full page in Vogue magazine), but it
was left to Kotex
(the word was created from COTten-like TEXture) to finally
make a widely sold disposable pad for
menstruation, in this case made of cellulose
In its first ad,
in January 1921, (right; read words and
read about the first Kotex ad campaign),
the company explained the menstrual pad's
origin as a bandage for soldiers in World
War. American nurses in France tried it as a
menstrual napkin, liked it, and well-to-do
women made another step toward freedom; it
But the new sanitary
napkin only sold well after women were
allowed to put money into a container
without speaking to a clerk, and to take a
box from a stack on the counter.That
was the brilliant idea of the ad man Albert
Lasker, for whom the Lasker Awards in
medicine are named.
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