More menstrual and everyday underpants
Japanese, early 20th century - "Sanitary Bloomers," 1922 (ad from Sears, Roebuck
catalog, U.S.A.) - various underpants, 1928
(page from Sears, Roebuck catalog) - step-in, Hickory,
1928 (ad from Vanity Fair magazine, U.S.A.) - first Sears everyday
underpants (nonmenstrual), 1935 (ad from Sears, Roebuck catalog) - various
underpants (and belts), 1946-47 (page from
Sears, Roebuck catalog) - various underpants,
1960s (part of Personal Digest, Modess, U.S.A.) - SheShells
underpants (1970s)
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Modess "Sanitary Shield" for menstrual pads (Personal Products
Company, 1972)
Modess - the name has appeared on a line of pads and tampon since the
mid 1920s (here's a "Silent Purchase"
ad from 1928, and see an early attempt - 1927
- to improve the pad) - made this pad carrier in the transitional era between
belted and stick-on pads (the photos below show it holding a Stayfree pad,
the early beltless promoted by gymnast Cathy Rigby
in many ads).
Read more about the shield on the back of the box at the bottom of the
page.
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A plastic mannequin wears the shield.
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The shield partly expanded.
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Two elastic bands in the crotch hold the pad.
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The bands holding a contemporary sticky-back Stayfree pad,
which was much thicker than today's pads.
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This box contained the shield (front). Note the hole, at
top, for sliding onto a horizontal rod in a store. The words, below left
on the box, are enlarged below.
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The back of the box, above, held the information enlarged
below.
Yes, the box is really this shade
of green and yellow,
and the shield is pink.
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Above: words enlarged from the front of the box.
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Above: words enlarged from the back of the box.
Bulging, slipping, twisting and bothersome attachments had
been constant complaints from women since the 1920s, and probably before.
I'm sure at least some of these complaints remained with this attempt.
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More menstrual and everyday underpants
Japanese, early 20th century - "Sanitary Bloomers," 1922 (ad from Sears, Roebuck
catalog, U.S.A.), various underpants, 1960s (part
of Personal Digest, Modess, U.S.A.) - SheShells
underpants (1970s)
© 1999 Harry Finley. It is illegal to reproduce or distribute work
on this Web site in any manner or medium without written permission of the
author. Please report suspected violations to hfinley@mum.org
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