Growing Up and Liking It and Other Menarche Booklets (Modess)
Several manufacturers of products for menstrual hygiene made, and make,
educational booklets for preadolescent and adolescent girls.
(But at least one company, Personal Products, maker of o.b. tampons,
and Stayfree, Modess and Carefree menstrual pads, has stopped producing
booklets - see below - and has gone to the Web
for this information.)
The booklets discuss not only menstruation (and offered their own products
as the hygienic solution), but also puberty, the girls' developing bodies,
boys, and general questions about growing up. Schools often handed these
items out to girls, and companies sometimes sold or gave away "starter
kits" of their products (here's one for
teachers from the early 1950s). As the tobacco companies
know, girls and boys will often stay with the product they start with.
Personal Products Company, (but see note
above), which makes Modess menstrual pads and
tampons (pronounce Mo as mow, as in "mow the lawn," not as in
modest; and put the emphasis on "Mo") and Stayfree menstruation
napkins (of gymnast Cathy Rigby fame), made the
Tambrands, the former maker of the Tampax tampon, generously donated
many of these to MUM as part of a huge gift of material relating to menstrual
hygiene dating back to the early 1930s, including 20 booklets of this kind.
It's a fantastic gift!
And read Lynn Peril's series about these
and similar booklets!
The national traveling exhibit The Changing
Face of Women's Health (1999-2001) - the biggest
about women's health ever - borrowed several of these booklets from
MUM to include digital copies of them in the exhibit.
The relative sizes of the books
1944 Read the complete booklet.
1949 Read the complete booklet.
1956 Read the complete booklet.
(left and above) Personal Products also created these booklets,
but I do not know if they are part of a series.
1957 Read the complete booklet.
1963 Read the complete booklet.
1964 Read the complete booklet.
1970 Read the complete booklet.
1972 Read the complete booklet.
1976 Read the complete booklet
1978 Read the complete booklet
1991 Read the complete booklet.
I find the title too aggressive. It's as if it means "like it, or else!"
Hm, point well taken!
Read Lynn Peril's series about
these and similar booklets! See a teaching kit for
teachers (early 1950s).
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