Read the complete Growing Up and Liking It
booklets: 1944, 1964,
1970, 1972, and many
Marjorie May, three booklets, 1935 main page
See a Kotex ad advertising this booklet.
See Kotex items: First ad (1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee Miller ads (first real person
in a menstrual hygiene ad, 1928) - Marjorie May's
Twelfth Birthday (booklet for girls, 1928, Australian edition; there
are many links here to Kotex items) - Preparing
for Womanhood (1920s, booklet for girls; Australian edition) - 1920s
booklet in Spanish showing disposal method
- box from about 1969 -
"Are you in the know?" ads
(Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
DIRECTORY of all topics (See also the
SEARCH ENGINE, bottom
Modess menarche, menstruation & puberty booklet
Growing up and liking it, 1957, complete
Compared to the earliest Kotex sanitary napkin
& puberty booklets, Growing Up and Liking It
(from the Kotex competitor, Modess [Personal Products Company], which lost
the battle) reads easily and colloquially (just like the even more relaxed
As One Girl to Another, Kotex, from 1940, whose
typography reinforces this) reflecting in a way the ease and slang of popular
songs of the time. It would be interesting to know why language on screen
and in publications seems to have changed so much in so few years.
Also in contrast to the earliest booklets,
the reader sees anatomical diagrams of the reproductive system, although
I wonder how interested girls were in them. The accompanying physiological
discussions are pretty dry. Of course a doctor - a male doctor -
that authority figure in recent American society, talks the physiology.
Throughout the booklet "growing up" means puberty, an interesting,
narrow meaning but consistent with the title.
See the ad the teenage Carol
Lynley, later an actress, made for these booklets, and see other
ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey) and German o.b. tampons (lower ad, 1981).
This booklet is meant for children. Read the complete 1963
How Shall I Tell My Daughter, for mothers.
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