How to sell Kotex, a
page for trade publications, probably early 1920s, U.S.A., and "Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.).
Playtex Economy Pak announcement pages 1 (cover)
- 2 - 3 - 4
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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THE MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Announcement to retailers of the tampon "Playtex
Plus" (1970s?, U.S.A.)
See also How to
sell Kotex, a page for trade publications, probably
early 1920s, U.S.A., and "Your Image is
Your Fortune!," Modess sales-hints booklet
for stores similar to the one below, 1967 (U.S.A.).
I thank Tambrands, the former maker of Tampax, for donating this
brochure to the museum.
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Below: Page 4, back cover, last page.
Look how intensively the manufacturer's advertiser dealt with its market,
and note the comment about forming brand preferences among the young, a
vital act for any maker of a product. If people don't talk among themselves
about products, as happens with menstrual products because of the shame and taboo, they have trouble going beyond what they
first used and are at the mercy of advertisers.
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Copyright Harry Finley 2007
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