Feel the shame 2:
See the tote and tampon pictured.
See a Modess True
or False? ad in The American Girl
magazine, January 1947, and actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . .
. because ads (many dates).
Ad for Pursettes tampon, U.S.A.,
drops her tampon
Many women are ashamed of the
fact that they menstruate
- the female director of a
menstrual disorders clinic who
visited this museum said that
every patient who walked through
the door felt that way - and many advertisers
exploit this fact to sell
their products. The bottom line -
money - is what counts, not the
reformation of the attitudes of
(See a German
ad from 1990 showing a girl
openly carrying her package of
These two ads, two of hundreds,
show this technique especially
well. Both are directed at teens,
both use boys
as the precipitating factor, and
both are cartoons,
which might appeal more to young
people. Here's the second
By the way, I have a feeling
that guys are not nearly as
interested in knowing that a girl
is menstruating as girls think.
The whole attitude seems to feed
And note that the blonde girl is the star of
the ad, with the brunette advising
just as in a similar Danish
cartoon ad of the same era.
This ad is from February 1974.
shame 2: Kotex 1992
file, long download!
See the tote and tampon pictured above.
Feel the shame 2: Kotex 1992
© 1998 Harry Finley. It is illegal to
reproduce or distribute
any of the work on this Web site in any
manner or medium
without written permission of the author.
suspected violations to email@example.com