Feel the shame 2: Kotex
1992
See the tote and tampon
pictured.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad for Pursettes tampon, U.S.A., 1974
Many women are ashamed of the fact that they menstruate
- the female director of a menstrual disorders clinic who visited this museum
said that every patient who walked through the door felt that way - and
many advertisers exploit
this fact to sell their products. The bottom line - money - is what
counts, not the reformation of the attitudes of people.
(See a German ad from 1990 showing a girl
openly carrying her package of pads.)
These two ads, two of hundreds, show this technique especially well.
Both are directed at teens, both use boys as the precipitating factor, and both are cartoons, which might appeal more to young people.
Here's the second example. It's
shameless!
By the way, I have a feeling that guys are not nearly as interested
in knowing that a girl is menstruating as girls think. The whole attitude
seems to feed off itself.
And note that the blonde girl is
the star of the ad, with the brunette advising
her, just as in a similar Danish cartoon ad of
the same era.
This ad is from February 1974.
Feel the shame 2: Kotex
1992
Large file, long download!
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See the tote and tampon
pictured above.
Feel the shame 2: Kotex 1992
© 1998 Harry Finley. It is illegal to reproduce or distribute
any of the work on this Web site in any manner or medium
without written permission of the author. Please report
suspected violations to hfinley@mum.org
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