Compare this to some ideas behind the first Kotex ad campaign, in 1921, and to the Modess "silent purchase" coupon of 1928.
Click to find out more about Meds tampons and Modess menstrual pad belts, which are mentioned in the booklet.
See other marketing devices: Ad-design contest for menstrual products in the United Kingdom; "Your Image is Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A., donated by Tambrands, 1997)
See early tampoms Wix and Dale and a bunch of other earlier ones.
SEE ALSO the directory of all tampons on this site.
See some Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
Comic strip: A conservative American family visits the (future) Museum of Menstruation
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 

How to sell menstrual products: "Your Image is Your Fortune!," 1967, from Personal Products Company, maker of Modess pads (U.S.A.) Cover

Manufacturers must convince stores to sell their products, and how to do that best, and that include tampons, pads, belts and sanitary panties.
That was the task of the booklet below, published right before the Personal Products Company started the self-adhesive pad revolution. Read it for an interesting lesson in merchandising; the writer says that menstrual products, of all the products in a store, need merchandising, because women will not ask for them.
Compare this to some ideas behind the first Kotex ad campaign, in 1921, and to the Modess "silent purchase" coupon of 1928.

Click to find out more about Meds tampons and Modess menstrual pad belts, which are mentioned in the booklet.

 

 

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© 2001 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any
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