Compare this to some ideas behind the first Kotex ad campaign,
in 1921, and to the Modess "silent purchase"
coupon of 1928.
See other marketing devices: Ad-design contest for menstrual
products in the United Kingdom; "Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967
(U.S.A., donated by Tambrands, 1997)
See early tampoms Wix
and Dale and a bunch of other
See some Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
How to sell menstrual products: "Your Image is Your
Fortune!," 1967, from
Personal Products Company, maker of
Modess pads (U.S.A.) Pages 2-3
Manufacturers must convince stores
to sell their products, and how to do
that best, and that include tampons,
pads, belts and sanitary panties.
That was the task of the booklet
below, published right before the
Personal Products Company started the
Compare this to some ideas behind
Kotex ad campaign, in 1921,
and to the Modess "silent purchase"
coupon of 1928.
By the way, the retouch
job the booklet makers did on her
teeth is one of the worst I have seen.
© 2001 Harry Finley. It is illegal to
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