See a 3-D Dr White's ad, an ad contest for Dr White's and wearing Dr White's with a thong.
More humor in advertising: Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 - Freedom Confetti (French): October 1990 - box of Freedom tampons (German): 1991
See also Menstrual Humor
And here's a contest to make an ad for Dr White's pads.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Funny menstrual British tampon ad

British advertising for menstrual hygiene can be much funnier than similar advertising elsewhere. An official from the American Tambrands, the largest maker of tampons in the world, and now owned by Procter & Gamble, visited this museum a couple of years ago and said that Tambrands would soon begin advertising with humor, and they have. She specifically referred to British humor in advertising as their impetus.

This is from Company, a magazine for women, June 1987.

The little boxes at the corners are moons in different phases, although the moon in the upper right corner looks like a moon at the beginning of an eclipse, rather than the gibbous form (take that from a person very interested in astronomy). This is a very rare reference to the moon in mainstream menstrual advertising, the moon, of course, being sometimes associated with menstruation because of its "cycle" (see?), etc. Referring to the moon is much more common in advertising for washable pads, etc.

The reference to male sexuality, the penis, is almost unheard of, and I believe is non-existent in America.

The last two sentences of the main body of copy say,"We may not be able to lift the curse of Eve completely. But we think we can help you keep your sense of humour during what amounts to a quarter of your adult life."

See another two-page Dr. White's ad, with moons, and showing its advantage with thongs..

And here's a contest to make an ad for Dr White's pads.

(See a non-menstrual funny ad on the back of the left page, just to see how much humor there is in some British publications.)

See a 3-D Dr White's ad and an ad contest for Dr White's.

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