Dr White's tampons (1987) - Simplicity Freedom ads (British): May 1991 - October 1991 - Freedom Confetti (French): October 1990 - box of Freedom tampons (German)
See also Menstrual Humor
See the Kotex stick tampon.
See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads
And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.


People often find menstrual topics funny, probably because they are difficult to talk about. Little advertising about menstruation is humorous, however, especially in the U.S.A.

The British and French ads here show a playfulness, but based on the desire to conceal what the products really are. Interestingly enough, Kimberly-Clark produces these products, the American company which makes Kotex in its native land. The company apparently felt that the less prudish British and French could accept the bright colors and humor more than Americans could.

This is also the same brand that shows nude women in German advertising. Kimberly-Clark wouldn't dare do that in America, especially for girls! Note that embarrassment is discussed.

This ad, the first of three ads from the same advertising campaign, is from the September 1990 issue of the British magazine Company.

See a Libresse ad on a phone booth in London.

These are large files - I wanted the writing to be readable - and download slowly!

Next ad


The words at left are the small words in the ad.

Dr White's tampons (1987) - Simplicity Freedom ads (British): May 1991 - October 1991 -
Freedom Confetti (French): October 1990 - box of Freedom tampons (German): 1991

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