People often find menstrual topics funny, probably because they are
difficult to talk about. Little advertising about menstruation is humorous,
however, especially in the U.S.A.
The British and French ads here show a playfulness, but based on the
desire to conceal what the products really are. Interestingly enough, Kimberly-Clark
produces these products, the American company which makes Kotex in its native
land. The company apparently felt that the less prudish British and French
could accept the bright colors and humor more than Americans could.
This is also the same brand that shows nude
women in German advertising. Kimberly-Clark wouldn't dare do that in America,
especially for girls! Note that embarrassment is discussed.
This ad, the first of three ads from the same advertising campaign,
is from the September 1990 issue of the British magazine Company.
See a Libresse ad on a phone booth in London.
These are large files - I wanted the writing
to be readable - and download slowly!
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