See another two-page Dr White's ad, showing the advantage of rounded-tip tampons, also with moons - and penises - and funny. And here's a contest to make an ad for Dr White's pads.

CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
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Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad in "three dimensions" for Dr White's menstrual towels
("pads" in the U.S.A.) (June 1989, Company magazine, United Kingdom)

Dr White's ad agencies made some of the most inventive ads for menstrual hygiene I've ever seen, including the one below. They deal with similes difficult for "Puritan" countries, like America, such as comparing penises to tampons (see it).

The two pages of the large ad faced each other, as below. The pictures at left, below, should appear three-dimensional even on a computer screen, if you have the two colors, each over the indicated eye.

 

 

Text: "DR. WHITE'S SHAPES"    Text: "ORDINARY TOWEL"

Left page

(faces the one at right), which I broke into two parts to make the download faster; it's printed to appear in three dimensions when seen with the glasses (right page, at top). It works, even now, on the computer; take my word for it.

Right page. See a bigger view here.

Note the moons in each corner, symbols of menstruation and Diana, Roman goddess of the hunt, virgins and the moon.

The cardboard-frame glasses stick to the page.

See an enlargement of the right-hand page. of this ad.
See another two-page Dr White's ad, showing the advantage of rounded-tip tampons, also with moons -
and penises - and funny. And here's a
contest to make an ad for Dr White's pads.

© 1997-2006 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in
any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org