How to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.)
First Tampax? & first tampon with applicator (1931-33?):
box, tampon, instructions, plus newspaper ad
from 1934 - Tiffany bowl celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich)
 
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"Tampax tampons PRESENT FOR 1968
(MORE SALES MORE PROFITS)"
Advertising campaign folder for Tampax menstrual tampons
(aimed at dealers?), 1968, U.S.A.
9 new ads for magazines
As with the 1963, 1964,
1966 & 1967 folders,
I believe Tampax made this folder of its new ads
for dealers and business associates. Certainly other companies did the same
thing (see links under the text).
This group of ads exudes, like the other ad campaign folders, the feeling
of class and can-do attitude, the latter being one of the advantages
promoted for tampons from the beginning. The classiness is sportier than
the decades-long Modess campaign of few words and
of women in evening dress. The Modess dresses (I believe) are from haute
couture (or thereabouts) companies; the Tampax clothing seems to come from
middle-brow designers accessible to everybody although more so upper-middle class. Modess
failed; Tampax lives.
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
& parents
I thank Tambrands, the former maker of Tampax, for generously donating
this folder!
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BELOW: The 6 pages
of the folder (small versions): front; 3 interior, one with pocket
for 9 loose glossy ad pages; and 2 back.
Click on the ads or the links to see them enlarged
or just click the NEXT under the last picture.
The closed folder measures 10.5 x 14" (26.7 x
35.6 cm).
The folder paper is heavy.
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FRONT (enlarge)
of folder
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INTERIOR (enlarge left, center & right sides) 3 pages. The
CENTER page has a dark blue flap that holds the 9 new glossy ads (empty here; see the
ad pages). The ads you see are printed
onto the folder itself.
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At RIGHT:
The reverse side of the folder. The
CENTER page forms
the BACK of the folder when it's folded up.
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An envelope similar to this
one holds the folder.
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