How to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.)
First Tampax? & first tampon with applicator (1931-33?):
box, tampon, instructions, plus newspaper ad
from 1934 - Tiffany bowl celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich)
 
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"Sales and Profits are FLYING HIGH with TAMPAX tampons"
Advertising campaign folder for Tampax menstrual tampons
(aimed at dealers?), 1967, U.S.A.
7 new ads
As with the 1963, 1964
& 1966 folders, I believe Tampax made this
folder of its new ads for dealers and business
associates. Certainly other companies did the same thing (see links under
the text).
This group of ads exudes, like the other ad campaign folders, the feeling
of class and can-do attitude, the latter being one of the advantages
promoted for tampons from the beginning. The classiness is sportier than
the decades-long Modess campaign of few words and
of women in evening dress. The Modess dresses (I believe) are from haute
couture (or thereabouts) companies; the Tampax clothing seems to come from
middle-brow designers accessible to everybody although more so upper-middle class. Modess
failed; Tampax lives.
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
& parents
I thank Tambrands, the former maker of Tampax, for generously donating
this folder!
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BELOW: The four pages
of the folder: front, two interior one with pocket for 7
loose glossy ad pages
and one page listing the places the ads will appear, and back.
Click on the ads or the links to see them enlarged
or just click the NEXT under the last picture.
The closed folder measures 10.5 x 14" (26.7 x
35.6 cm).
The folder paper is heavy.
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FRONT (enlarge)
of folder
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INTERIOR (enlarge left & right sides) two
pages; the ARROWS show the open top & side
of the single pocket containing 7 loose glossy
ad pages (empty here;
see the ad pages) and 1 page of places
the ads will appear. The ads you see are printed
onto the folder itself.
I added the yellow
line to show the border between the pages.
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BACK (enlarge)
of folder
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An envelope similar to this one
contained the folder.
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NEXT: Discussion - Folder front Folder center: left right
Folder back - Glossy
ADS #: 167 168 169 170
171 172 173 - List (page 2)
of places the ads will appear || See the advertising folders for 1963
(with 6 ads), 1964 (with 8 ads) & 1966 (with 7 ads). || How to sell Kotex
page for trade publications, probably early 1920s, U.S.A. - "Your Image is Your Fortune!," Modess sales-hints
booklet for stores, 1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex brochure for retailers. 1960s. (U.S.A.)
- First Tampax? & first tampon with applicator (1931-33?): box, tampon, instructions, plus newspaper ad from 1934
- Tiffany bowl celebrating the 50th anniversary
of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich) - Teachers' guides
- Menstrual educational booklets for girls &
parents. See the promotional folder for the next year, 1964.
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