How to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.)
First Tampax? & first tampon with applicator (1931-33?):
box, tampon, instructions, plus newspaper ad
from 1934 - Tiffany bowl celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich)
 
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"New heights in sales and profits for you in 1966 with Tampax"
Advertising campaign folder for Tampax menstrual tampons
(aimed at dealers?), 1966, U.S.A.
As with the 1963 &1964
folders, I believe Tampax made this folder of its new
ads for dealers and business associates. Certainly other companies
did the same thing (see links under the text).
This group of ads exudes, like the other ad campaign folders, the feeling
of class and can-do attitude, the latter being one of the advantages
promoted for tampons from the beginning. The classiness is sportier than
the decades-long Modess campaign of few words and
of women in evening dress. The Modess dresses (I believe) are from haute
couture (or thereabouts) companies; the Tampax clothing seems to come from
middle-brow designers accessible to everybody although more so upper-middle class. Modess
failed; Tampax lives.
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
& parents
I thank Tambrands, the former maker of Tampax, for generously donating
this folder!
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BELOW: The four pages
of the folder: front, two interior one with pocket for 7
loose glossy ad pages, and back.
Click on the ads or the links to see them enlarged
or just click the NEXT under the last picture.
The closed folder measures 10.5 x 14" (26.7 x
35.6 cm).
The folder paper is heavy.
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FRONT (enlarge)
of folder
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INTERIOR (enlarge left & right sides) two
pages; the ARROW shows the top of the single
pocket containing 7 loose glossy ad pages (empty here; see the
ad pages). The ads you see at right are printed
onto the folder itself.
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BACK (enlarge)
of folder
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Below: This envelope contains
the folder & ads (the 1963 & 1964 folders have similar envelopes). It measures
14 1/2 x 11 1/2" (36.8 x 29.2 cm). The slanted
underlined writing below center reads for Morgue
(storage for reference).
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NEXT: Discussion - Folder front Folder center: left right
Folder back - Glossy
ADS: 1 2 3 4
5 6 7 || See the advertising
folders for 1963 (with 6 new ads) &
1964 (with 8 new ads). || How to sell Kotex
page for trade publications, probably early 1920s, U.S.A. - "Your Image is Your Fortune!," Modess sales-hints
booklet for stores, 1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex brochure for retailers. 1960s. (U.S.A.)
- First Tampax? & first tampon with applicator (1931-33?): box, tampon, instructions, plus newspaper ad from 1934
- Tiffany bowl celebrating the 50th anniversary
of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich) - Teachers' guides
- Menstrual educational booklets for girls &
parents. See the promotional folder for the next year, 1964.
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