See the promotional folder for the next year, 1964.
How to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A.)
First Tampax? & first tampon with applicator (1931-33?):
box, tampon, instructions, plus newspaper ad
from 1934 - Tiffany bowl celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent (with a short account of the invention of Tampax by Dr. Earle Haas, and of the
first Tampax president, German immigrant Gertrude
Tenderich)
 
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"TAMPAX The Champ in every way"
Promotional package for Tampax menstrual tampons
(aimed at dealers?), 1963, U.S.A.
As with the 1964, folder, I believe Tampax made this folder to promote
the tampon to dealers. Certainly other companies did the same thing (see
links under the text).
In a bout - get it? - of overinterpretation, isn't the boxer
striking a pose that looks just like a tampon? Her legs the strings? No?
Well, then look at a better example: a human pantiliner!
This group of ads shares the expensive, white (in people and clothing),
and beautiful characteristics of next year's (1964) folder. It reminds me
of the decades-long Modess campaign of few words
and of women in evening dress.
See the promotional folder for the next year, 1964.
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
& parents
I thank Tambrands, the former maker of Tampax, for generously donating
this folder!
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BELOW: The four pages
of the folder: front, two interior with pockets for 9 loose ad pages,
and back. The closed folder measures 11.5 x 14.5" (29 x 36.8 cm).
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Front of package (folder)
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Interior; the arrow shows
the top of the single pocket containing 9 loose
pages (empty here; see the ad pages). The ads
you see are printed onto the folder itself.
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Back of folder
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NEXT: folder front
page middle left middle right
back page ads: 1 2 3
4 5 6 list of publications: 1
2 ||
How to sell Kotex page for trade publications,
probably early 1920s, U.S.A. - "Your Image is
Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A.)
- "Your 'Keys' to More Profits," Kotex
brochure for retailers. 1960s. (U.S.A.) - First Tampax? & first tampon
with applicator (1931-33?): box, tampon, instructions,
plus newspaper ad from 1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich) - Teachers'
guides - Menstrual educational booklets for girls
& parents. See the promotional folder for the next year, 1964.
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