See more Pursettes ads: September
1972 (letter testimonial) - August 1974 (cartoon
story) - October 1974 (cartoon story) - February 1974 (cartoon story) - August
1973 (letter testimonial) - 1975 (cartoon
story) - undated "regular" ad
See an actual Pursettes compact and a real
box of Pursettes and the tampon itself.
And see famous people, some under twenty, in menstrual products advertising.
 
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Pursettes tampon ad, 1972
Pursettes, a tampon with a lubricated tip which was sold in the U.S.A
in the 1960s through the 1980s, used cartoon advertising to appeal to a
young audience (as did Saba in Denmark).
A remarkable thing to note here is that the writer
uses a semi-colon, and correctly (fifth and sixth lines down: "They
agree; there's really nothing like them.")!
Grab the first kid you see walking down the street by his or her scruffy
t-shirt and scream, "USE A SEMI-COLON IN A SENTENCE!" You will
probably vote for school vouchers thereafter, a bad idea, making our schools
even worse, especially for poor people.
The bulk of the letter corresponds to how you would think a majorette
would write a letter: a little too enthusiastically, as are the other testimonials.
But that's what a testimonial is supposed to be.
It would be interesting to know how her life turned out: she's probably
in her early forties.
See the September 1972 ad for commentary
about testimonial ads in general, etc.
This ad is from July 1972.
This is a very large file and downloads slowly!
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