See the actual Pursette tampon, box and tote
- see more ads for Pursettes: Seventeen, July 1972 letter testimonial) - 'Teen magazine,
October 1974 (cartoon
story)- Seventeen, February 1974 (cartoon story)-
Seventeen, September 1972 (letter testimonial)
- Seventeen, August 1973 (letter testimonial)
- undated "regular" ad
Pursettes menstrual tampon ad, 1975
You see here one of the main points about menstruation in America: it
must be kept secret (the word is actually used
here and in other Pursettes ads).
Therefore a woman should not use pads (this
was a time of thick pads); she should use tiny Pursettes, and she has no
applicator to give her away, either.
See this and related points in the other Pursettes ads listed above,
especially the concern about boys' knowing that a
girl is menstruating. Horrors! This is an attitude that feeds on
itself, with secrecy forcing the need for more secrecy. Crazy.
The ad is from 1975, but there is no month
or magazine indicated.
Large file, long download time!
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