See the Pursettes booket for teenagers (late 1950s?)
See ads for Pursettes: September 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - August 1974 (cartoon story) - October 1974 (cartoon story) See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Pursettes menstrual tampon (1950s-1970s, U.S.A.)
Campana Corp., Batavia, Illinois

Advertisers for Pursettes aimed at the teenage-girl market in the U.S.A. in the 1950s through the 1980s. Like o.b. and now some other tampons, and like the earliest tampons, it had no insertion device; women pushed them in with their fingers. But that was probably its weak point; American women as a group want as little contact as possible with their genitals, especially when menstruating. Just try to sell menstrual cups in the U.S.A., or even elsewhere; an Australian menstrual cup from the 1980s failed quickly.

Pursettes's uniqueness was a lubricated tip, which would help girls, probably virgins, to penetrate a possibly unfamiliar orifice, and one narrowed by a hymen. See an ad showing a letter from a happy customer mentioning this: ". . . I was afraid I might break a membrane or something." Or something?

Another ad sold the black, classy tote, right below, which an enthusiastic customer mentions in her testimonial.

In spite of everything, Pursettes flopped, perhaps challenged too hard by the much bigger - not in tampon size, but in company clout - o.b. tampon, which Johnson & Johnson bought from the German company Dr. Carl Hahn GmbH (GmbH means Gesellschaft mit beschränkter Haftung, "company with limited liability," that is, a corporation) in the 1970s.

Speaking of Dr. Hahn, Germans, much more than Americans, are impressed by academic degrees, and there is even a large chain of pornography stores in Germany called the Dr. Mueller Sex Shop.

See the Pursettes booket for teenagers (late 1950s?).

See ads for Pursettes: September 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - August 1974 (cartoon story) - October 1974 (cartoon story)

See more ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See another ad for As One Girl to Another (1942), and the booklet itself.
© 1999 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to