See a Modess pad ad from 1928 - Compare the
American "Modess . . . . because" ads,
the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a Modess pad ad from 1928 - Compare the
American "Modess . . . . because" ads,
the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).

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San-Nap-Pak menstrual pad ad, July 1945,
U.S.A.
This is a more informal ad than the Love Mirror
ad from 1932. The formality we see in copy writing from the 1930s and
before has in general given way to more natural speech (as in the 1928 Marjorie May booklet compared with As
One Girl To Another from 1940, both booklets for girls having their
menarche, or first menstrual period).
All the standard claims are there, which persist today: no bloody menstrual
accidents, comfortable, etc.
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