See old Australian ads for menstrual pads and belts and a 1959 Midol pain-pill booklet recommending douching.
See also Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Pristeen "Feminine Hygiene Deodorant" ad, 1969
(Scroll down to see more ads & items in the column at left, )

Unlike some other products (scroll down left-hand column) designed to kill or cover up women's genital odor, a woman sprayed the American deodorant Pristeen - pristine misspelled - onto her vulva.

But, darn it, why don't ads use the word vulva when that's what they mean, like below? I'll bet you the word has never appeared in an ad in a mainstream consumer magazine in America, but vagina has, which is good when it's appropriate.

Vulva seems to have a taboo value that vagina doesn't. Maybe it's because people know that vaginas have a medical function - babies and, uh, some other stuff - but vulvas just sit there. They're decoration. That's the problem in America, where decoration implies appeal. You take it from there.

Consider this poor "girl," below, forced to sit in a field of flowers to make her smell better - but they've turned brown! She killed them - she smells that bad!! She's not a "nice-to-be-with girl," actually the last line in the ad (read the third picture). She might also need a tick spray if she doesn't leave soon!

See the odor page for what really causes menstrual odor - if you dare!

The ad appeared in 1969; the magazine is unknown.

 

Hey, silly, turn that frown upside down!
Pristine will protect you, "calmly and quietly, all day long."

 

I love it! This is classic American ad copy, pushing the buttons of femininity, genital odor, acceptability, concealment of sexuality, medical authority and probably a dozen others.

NEXT: Spalt pain tablets (Germany)

© 1999 Harry Finley. It is illegal to reproduce or distribute
any of the work on this Web site in any manner or medium
without written permission of the author. Please report
suspected violations to hfinley@mum.org
See also Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page