See also Australian
douche ad (ca. 1900) - Fresca douche powder (U.S.A.)
(date ?) - Kotique douche liquid ad, 1974 (U.S.A.)
- Liasan (1) genital wash ad, 1980s (Germany)
- Liasan (2) genital wash ad, 1980s (Germany)
- Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual
pain pill ad, 1938 (U.S.A.) - Midol booklet (selections),
1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.)
- Pristeen genital spray ad, 1969 (U.S.A.) -
Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell
genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci
Capo Rome) - the odor page
And read Lynn Peril's series about these
and similar booklets!
See more Kotex items: First ad
(1921) - ad 1928 (Sears and Roebuck catalog)
- Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
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Pristeen "Feminine Hygiene Deodorant"
ad, 1969
Unlike some other products (see above) designed to kill or cover up
women's genital odor, a woman sprayed the American deodorant Pristeen -
pristine misspelled - onto her vulva.
But, darn it, why don't ads use the word
vulva when that's what they mean, like below?
I'll bet you the word has never appeared in an ad in a mainstream consumer
magazine in America, but vagina has, which is good when it's appropriate.
Vulva seems to have a taboo value that
vagina doesn't. Maybe it's because people
know that vaginas have a medical function - babies and, uh, some other
stuff - but vulvas just sit there. They're decoration. That's the problem
in America, where decoration implies appeal. You take it from there.
Consider this poor "girl," below, forced to sit in a field
of flowers to make her smell better - but they've
turned brown! She killed them - she smells that bad!! She's
not a "nice-to-be-with girl," actually the last line in the ad
(read the third picture). She might also need a tick spray if she doesn't
leave soon!
See the odor page for what really causes menstrual
odor.
The ad appeared in 1969; the magazine is unknown.
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Hey, silly, turn that frown upside down!
Pristine will protect you, "calmly and quietly, all
day long."
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I love it! This is classic American ad copy, pushing the buttons of
femininity, genital odor, acceptability, concealment of sexuality, medical
authority and probably a dozen others.
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NEXT: Spalt pain tablets (Germany)
© 1999 Harry Finley. It is illegal to reproduce or distribute
any of the work on this Web site in any manner or medium
without written permission of the author. Please report
suspected violations to hfinley@mum.org
See also Australian
douche ad (ca. 1900) - Fresca douche powder (U.S.A.)
(date ?) - Kotique douche liquid ad, 1974 (U.S.A.)
- Liasan (1) genital wash ad, 1980s (Germany)
- Liasan (2) genital wash ad, 1980s (Germany)
- Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual
pain pill ad, 1938 (U.S.A.) - Midol booklet (selections),
1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.)
- Pristeen genital spray ad, 1969 (U.S.A.) -
Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell
genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci
Capo Rome) - the odor page
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