See also Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Myzone menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page
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The Museum of Menstruation and Women's Health

Model Cheryl Tiegs for Carefree menstrual tampons (U.S.A.), Tampax, (U.S.A.), and
Vionell "intimate grooming" deodorant (Germany) & Ali McGraw
for Playtex tampons

Cheryl Tiegs is an American model whose photos have ranged from high-fashion clothing to "cheesecake," sexy pictures exposing much skin, but not pornographic - you know what I mean, which I think is what an attorney general of the United States once said when confronted with the same question.

See a large Tiegs ad for Tampax (1969).

Ali McGraw is best known in the film Love Story (1970), for which she received an Academy Award nomination.

See the Carefree tampon.

NEXT famous woman - Lee Miller - Susan Dey - Carol Lynley - Mary Lou Retton - Cathy Rigby - Cybill Shepherd - Brenda Vaccaro


 

This ad probably comes from the early 1970s; the magazine is unknown.
Look at the Carefree tampon, which had no applicator (like o.b.).

 

The words from the ad above.
Below: A contributor sent these scans with Tiegs (left, 1969) - see a larger and complete version - and Ali McGraw (1967, the year before she appeared in her first well-known film, Goodbye, Columbus). Publications unknown.
 

 

Above: Ms. Tiegs in an ad for Vionell vulva deodorant, from twen magazine, Germany, 1970.
The art director for twen (short for the English word "twenty [-year-old, á la Seventeen magazine]," and always written lowercase) was Willy Fleckhaus, who greatly altered and, I think, improved magazine design. He later art directed the magazine of the Frankfurter Allegemeine Zeitung, perhaps Germany's greatest newspaper, when I was the art director of a tiny American magazine, also in Frankfurt. He awed me; my boss kept telling me to call him up, but I was, well, too shy to contact the great man. When I read his obituary in the FAZ I was relieved, because now the pressure was off. The article said that he had lived in Italy, anyway. But I have imitated his design to this day.


Basically, the words in the ad warn the reader that there are special glands in the "intimate region" (the mind maybe?), code for the crotch, and soap won't do a long-lasting job on the odor they produce. Is this spray shellac?
Read an ad from 1969 for the American deodorant Pristeen, which expresses similar thoughts. And see what Lysol cleaned in the 1920s, besides toilets.


 

As a popular model, Tiegs appeared in many American fashion magazines early in her career. January 1975 issue

 

18 June 1978 issue

 

Like actresses Carol Lynley and Susan Dey, Tiegs had a doll made in her image, although it doesn't look like her. Just one guy's opinion.

 

Tiegs posed for the Sports Illustrated swimsuit issue (Cathy Rigby and Mary Lou Retton also made Sports Illustrated), although I doubt this picture is from that magazine. A site visitor said that the picture forms part of a poster.
 

 

She modeled in a Sears, Roebuck catalog, 1986.

NEXT famous woman - Lee Miller - Susan Dey - Carol Lynley - Mary Lou Retton - Cathy Rigby - Cybill Shepherd - Brenda Vaccaro

NEXT: Sterizol douche liquid ad

© 1999 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org
See also Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page