Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants
Many puberty educational booklets for girls
from other companies & organizations, U.S.A. and other countries
Wrapped Modess pad for dispenser (1930s?)
- Modess ad, U.K., 1936 - True
or False? Modess ad in The American Girl magazine, January 1947
See also Ads for Teens
"A Teaching Guide for Menstrual
Hygiene" (cover, 1962, Personal Products
"A Teacher's Guide to Feminine Hygiene"
(cover, 1973, Personal Products Corp.,
"Educational Material on Menstruation furnished
by the makers of Tampax" (1966) U.S.A.
Folder with huge number of information sheets, etc.
"Educational Portfolio on Menstrual Hygiene"
(1968) U.S.A. Teacher's
kit for Modess sanitary napkins, menstrual tampons
and panties (mostly complete)
"From Fiction to Fact: a teaching guide about
puberty, menstruation and the human reproductive system" (complete 1966, 1986, Tambrands, U.S.A. The 1966 version is part of the
huge "Educational Material on Menstruation furnished
by the makers of Tampax," 1966)
"Teacher's kit" (complete,
early 1950s, Personal Products Corp., U.S.A.)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.):
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
Nikini ad (Woman's Weekly magazine, U.K.,
23 Nov. 1974)
(sanitary napkin, pads & towels, pants,
panties, loop, twist, bunch up, stain, protection, pad,
belts, menstruation, menstrual, period, cycle)
Manufacturers have devised myriad ways to hold pads in place, which
can shift and twist and leak and give women much grief. Below see one solution.
I thank the donor!
of the activities mentioned below involve employment
outside the house.
The company - society? - probably regarded women as housewives.
Below: Exercise is also the point of this
racier Scandinavian ad probably for Saba pads from the 1970s.
The whole ad consists of many positions of the woman that demonstrate how the pad doesn't shift.
© 2010 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations