See the first
Kotex ad (scroll down the page a bit).
See also Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital
wash ad, 1980s (Germany) - Lysol douche liquid
ad, 1928 (U.S.A.) - Lysol
douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid
ad, 1928 (U.S.A.) - Midol
menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet
(selections), 1959 (U.S.A.) - Mum deodorant cream
ad, 1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital
spray ad, 1969 (U.S.A.) - Spalt pain tablets,
1936 (Germany) - Vionell
genital spray ad, 1970, with Cheryl Tiegs
(Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the
Kotex menstrual pad ad, U.S.A., July, 1925
THE DESIGNER and The Woman's Magazine
How do you adjudge this ad?
Was this the last time any
advertiser printed adjudge
in an ad (read the text under the
title)? Would anyone not a lawyer or
English major or of their class have
known what it meant right off? Or
not right off?
Which points again to MONEY.
Potential Kotex users reading this
magazine had the means for an
education or to socialize with those
who did. And to understand this
According to the Oxford English
Dictionary, the word can mean
"deemed" and, um, "judged."
"Eight in every ten women in the
better walks of life have adopted
it [Kotex]" we read in the
third paragraph, which helps make
the case. "Adjudge" alone would
filter out the riffraff.
Do you want to be charming? Have
poise? "Immaculacy"? Kotex teaches you
As here, many Kotex ads mentioned
the absorbent material that Kotex
developed during the First World
No laundry was one reason
women used disposable pads. Cost was
nothing to these ladies.
Read Kotex's explanation
of how nurses in a sense created
The big but later promoters of
women being able to play sports
while menstruating were of
companies and right
from the beginning of that
industry. Kotex and other
sanitary napkins of the era were huge, tampons tiny
- and invisible.
The ad is black and white and
measures about 10 1/2 x 14"
(about 26.7 x 35.6 cm).
Profiles of the ladies above and
of a contemporary of probably
America's greatest poet, Emily
sermon on Judas greatly impressed her:
Theologian, professor and
Edwards Amasa Park - a super
WASP? See more
of these WASP profiles,
which populate similar 1920s Kotex
ads for the monied.
A customer picks a box of
Kotex from the top of a
counter rather than having to
utter "Kotex" to a
clerk. Or worse, "sanitary
napkin." She paid by putting
coins into a
container next to the boxes.
This is one step further than
Purchase coupons that
picture of this
A "printer's flower,"
in books and other
printed material. Printers
kept a stock of different
It lies under the "3" at top
right of the ad.
Can anyone read
this signature in
the far left center
of the large
The dark circle at
lower right is
probably part of the
J. M. Whistler and
Aubrey Beardsley added
to their pictures.
early articles about the
creation of "cellulose substance"
(Cellucotton), 1917 & 1920.
See Kotex nurses.
And nurses make money selling
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