See the fax tampon and the almost identical tampon Nunap sold probably
about the same time, both probably made of Cellucotton, the component of
Kotex.
See other marketing devices:
Ad-design contest for menstrual products in the
United Kingdom; B-ettes tampon counter-display
box and proposal to dealers, with contract; (U.S.A., donated by Procter
& Gamble, 2001); "Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A., donated by Tambrands,
1997)
A prominent American gynecologist said
in 1945 that medical tampons "used to pay the office rent."
 
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fax tampon clip sheet for publications (early-to-mid 1930s, U.S.A.)
Right from the beginning advertisers emphasized how free women can be
using tampons, often portraying sports.
Why the name fax? (See the tampon and
read more about it.) A woman who
listened to Howard Stern's radio interview with me in 1998 came up with
an intriguing explanation, that it's a kind of acronym for Freedom,
Comfort, Convenience (FCC), words on a fax counter display.
One thing that amazes me is the sophistication of the pitch to retailers,
which I once thought had more modern origins. But early Kotex
campaigns showed similar sophistication, showing the mercantile minds
of Wallace Meyer and Albert Lasker, the latter also responsible for naming
Planned Parenthood, for first using the word cancer on the radio and for
being an inspiration behind the National Institutes of Health and the Lasker
Awards in medicine, America's highest.
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I reduced the lower section to save down-load time.
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END
[side 1 (left middle right) side
2 (left)]
See other marketing devices: Ad-design contest for menstrual products in the United Kingdom;
B-ettes tampon counter-display box and proposal
to dealers, with contract; (U.S.A., donated by Procter & Gamble, 2001)
©2001 Harry Finley. It is illegal to reproduce or distribute work
on this Web site in any manner or medium without written permission of the
author. Please report suspected violations to hfinley@mum.org
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