See the fax tampon and the almost identical tampon Nunap sold probably
about the same time, both probably made of Cellucotton, the component of
Kotex.
See other marketing devices: Ad-design
contest for menstrual products in the United
Kingdom; B-ettes tampon counter-display box and
proposal to dealers, with contract; (U.S.A., donated by Procter & Gamble,
2001); "Your Image is Your Fortune!,"
Modess sales-hints booklet for stores, 1967 (U.S.A., donated by Tambrands,
1997)
A prominent American gynecologist said in
1945 that medical tampons "used to pay the office rent."
 
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fax tampon clip sheet for publications (early-to-mid 1930s, U.S.A.)
Why the name fax? (See the tampon and
read more about it.) A woman who
listened to Howard Stern's radio interview with me in 1998 came up with
an intriguing explanation, that it's a kind of acronym for Freedom,
Comfort, Convenience (FCC), words on a fax counter display.
One thing that amazes me is the sophistication of the pitch to retailers,
which I once thought had more modern origins. But early Kotex
campaigns showed similar sophistication, showing the mercantile minds
of Wallace Meyer and Albert Lasker, the latter also responsible for naming
Planned Parenthood, for first using the word cancer on the radio and for
being an inspiration behind the National Institutes of Health and the Lasker
Awards in medicine, America's highest.
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Note
the typo in "It is unlike anything your [sic] have ever seen."
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