See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter? - underpants directory - tampon directory - early commercial tampons - ads for teens
Early commercial tampons - main page for ads for teens - see the actual Pursette tampon, box and tote - See more ads for Pursettes: July 1972 (letter testimonial) - October 1974 (cartoon story) - February 1974 (cartoon story) - September 1972 (letter testimonial) - August 1974 (letter testimonial) - 1975 (cartoon story)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Two Pursettes menstrual tampon ads, 28 June 1959
New York Mirror [newspaper] Magazine

I thank Tambrands, the former maker of Tampax, for donating a file folder of dozens of Pursettes ads to this museum!

The hand emphasizes how small the tampon is although women could buy small tampons with no applicators at least 20 years before this ad - Wix, for example, and Dale had no applicator but the latter did have a lubricated tip, like Pursettes.
Gee, guess what "K, M or T" are? Just Pursettes's main competitors, Kotex, Modess, and Tampax, and they snuffed Pursettes out about two decades later. This Tampax memo shows that it followed Pursettes carefully.
Note those words dainty and daintier, so common in menstruation advertising.
A Tampax company hand typed the information at top, which can't be right. See the second ad.
You might ask, "How can two ads occupy the same space on a newspaper page?" Good question! I think that Tampax typewriter got the dates wrong.

See a 1965 ad for a Pursettes school educational kit - See the commentary for a testimonial ad for Pursettes.
Pursettes Getting to Know Yourself booklet for girls

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