See a Tampax tampon ad a week later in the
same magazine. Wrapped Kotex pad from dispenser,
1930s, U.S.A.
Compare a more somber American ad for Kotex from
five years earlier
See Australian
douche ad (ca. 1900) - Fresca douche powder (U.S.A.)
(date ?) - Kotique douche liquid ad, 1974 (U.S.A.)
- Liasan (1) genital wash ad, 1980s (Germany)
- Liasan (2) genital wash ad, 1980s (Germany)
- Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol ad, 1938
- Midol booklet (selections), 1959 (U.S.A.) -
Mum deodorant cream ad, 1926 (U.S.A.) - Myzone menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) - Vionell genital
spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci
Capo Rome) - the odor page
More Midol: Midol booklet (selections), 1959,
and Midol ad, 1938
 
|
 
Nefa menstrual napkins (damesverband),
the Netherlands, 28 July 1936, ad in Panorama magazine
This cheery black-and-white Dutch ad for probably a native sanitary
napkin reads like many American ads in promoting its product: you couldn't
buy anything better (see my translation under the ad). Then again, the company
wouldn't write, Oh, well, it's pretty good, considering.
Look, the model gazes up, not down, where the pad is!
Read more about what women - American, anyway - wanted in a pad in Dr.
Lillian Gilbreth's 1927 report to Johnson &
Johnson. Her children would later write books about the efficiency expert
and her husband: "Cheaper by the Dozen" and "Belles on their
Toes," which Hollwood made into movies.
29 years later Nefa simplified its logo (and lowercased its name) but
retained a Dutch-looking model. Later on, Dutch
menstrual supplies manufacturers yielded to the times and included dark-skinned models - and men! - reflecting immigrants
from outside Europe and Dutch liberalism.
I thank the generous Dutchman who sent this ad as he has so many
others!
See a Tampax tampon ad a week later in the
same magazine.
Compare a more somber American ad for Kotex from
five years earlier - but it features invisibility, mentioned in this ad.
And it offers a booklet to prepare for a daughter's first menstruation,
one of the famous Marjorie May booklets.
|
 |
Thanks to a Dutch e-mailer for help with a sentence!
"Take advantage of every vacation day!
"Don't let difficult days spoil your summer enjoyment.
With Nefa, the ideal sanitary napkin, you're completely safe. Nefa is very
absorbent, wonderfully soft in construction, oh so supple and utterly hygienic.
Even with the lightest summer dress it remains completely invisible. Nefa
is available everywhere. Make sure you have the correct name and brand.
Nefa is 100 percent made in The Netherlands."
There are ten pads per box. I don't understand what (translated)
"Orange," "Blue," and "Green" indicate unless
it refers to different sizes or count per box which the colors identify.
"Ct" means cents.
|
See a Tampax tampon ad a week later in the
same magazine. Wrapped Kotex pad from dispenser,
1930s, U.S.A.
Compare a more somber American ad for Kotex from
five years earlier
© 2005 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org
|
|