See a Tampax tampon ad a week
later in the same magazine. Wrapped Kotex pad
from dispenser, 1930s, U.S.A.
Compare a more somber American ad for Kotex from
five years earlier
More Midol: Midol booklet (selections),
1959, and Midol ad, 1938
 
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nefa menstrual napkins (damesverband),
the Netherlands, 18 February 1967, ad in Libelle magazine
Besides cleaning up its logo from 1938 (here),
this ad shows a much cooler model, not the possibly ecstatic earlier woman
- but still "Dutch" looking. Just a few years years later Dutch
menstrual products manufacturers began showing people of color
- and men! - reflecting immigrants from outside Europe and a typically
Dutch openness to sex and the sexes.
See another Nefa ad that spotlights women's fashion.
The Dutch contributor of so many things to MUM kindly sent this ad.
See a Dutch o.b. tampon ad from 8 years earlier
that points out that o.b. can mean more than one thing!
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Read the translation underneath the ad.
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My translation:
nefa brings young allure 21 February [1967] before the news at
10:30 pm on Netherlands II [channel].
Be self confident in great fashion . . . in the most up-to-date fashion.
For instance, in this cheerful model. Designed for the woman of 1967 by
Sophie and Johnny. --Self confident with comfort '67: nefa from
now! Modern and soft and more absorbent like no other.
With unique comfort, like the perfect fit, which holds its shape. And with
the new no-odor [English!] (which disinfects at the same time) for imperceptible
safety!
nefa
the most purchased brand: available in drugstores, pharmacies [which also
sell prescriptions; drugstores don't, the same as in Germany], drapers
[a dealer in clothing and dry goods] and specialty shops.
See this model also in "Living Bodies" . . . 21 February,
before the news at 10:15 on Netherlands II.
Did you notice that the text uses exclamation marks only when promoting
nefa, not the dress? |
See a Dutch o.b. tampon ad from 8 years earlier
that points out that o.b. can mean more than one thing!
Wrapped Kotex pad from dispenser, 1930s, U.S.A.
© 2007 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org
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