See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates)
Museum of Menstruation and Women's Health
Kotex menstrual napkins and Dutchmen in an ad
(2000, the Netherlands)
The Dutch might be the more liberal
people in the world! Dutch ads for
menstrual products have featured men
as far back as 1978
and don't shy away from the nuts and
bolts of menstruation (here).
The kind Dutchman who has sent so
many items to MUM sent these scans
The title of this ad translates as "Boys & Menstrual
seems common in European advertising;
see this German
for panty pads, which actually
contradicts the ad below. (The Dutch
word for boy is actually jongen.) And
see an ad from a German magazine
magazine, for teens, November 2000.
I translate the yellow box
(enlargement at bottom) as:
[Title above the box: What do boys have
to do with menstrual pads?]
real Dutch word is jongen] also
use menstrual pads!
Really true! Nooo, they don't have a
period [see ongesteld
- period - in a Dutch cartoon strip].
Boys use them in their ski boots or
skates against the blade. Or on
their shoulders when carrying a
heavy rucksack. Really!
Do boys know
what a period is?
94% know how often girls have their
The average duration is a little
overestimated. 20% think that it
lasts 7-8 days or longer. You can
use that to your advantage.
65% know what roughly happens. In
any case it's about making a little
just don't understand.
3% think that a half liter of blood
is lost! That's an egg cup [for
13% think the menstrual pad is
thicker than 2 cm [almost an inch]!
You don't want to even think about
that. . . . Kotex Ultradun is for
instance only 3 mm thick [about
30% think you can buy menstrual pads
in the colors rose or light blue.
And a number think you can buy red
ones. Unbelievable, huh?
Of course there are boys who know
how to spoil you.
38% get menstrual pads for a
50% understand fatigue and
irritation. You're in luck!
NEXT ad in the
series (FIRST ad in
Copyright 2007 Harry Finley