Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing
for Womanhood (1920s, booklet for girls)
- "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Nana sanitary napkin ad, France, 1989, Elle
magazine
Ads for menstrual
products featuring just a man are
rare, as you can imagine. Nana
sanitary napkins made at least two.
I think the text says, "How does she
do it and be a chick [girl] too?" nana
meaning girl - but a French speaker
told me it means "nice" or "cute."
Does this mean "How does she
do it, menstruate and be [that
American word of choice for menstrual
advertising] - feminine?"
Another e-mailer who said she's
bilingual said it meant "What does she do to
be so cute?"
Send me your suggestions
for a better translation!
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The ad measures 17.75 x 11.62" (45 x
29.6 cm] across two pages. By this
time the vast majority of American
magazines had given up large sizes
like this because of the expense.
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NEXT: One-page Nana
ad, sort of the same idea, different guy - Malaysian and Dutch ads featuring
men only, one smirking
Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
© 2007 Harry Finley. It is illegal to
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