Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Nana sanitary napkin ad, France, 1989, Elle magazine
Ads for menstrual products featuring just a man are rare,
as you can imagine. Nana sanitary napkins made at least two.
I think the text says, "How does she do it and be a chick [girl]
too?" nana meaning girl - but a French speaker told me it means "nice"
or "cute." Does this mean "How does she do it, menstruate
and be [that American word of choice for menstrual advertising] - feminine?" Send me your suggestions
for a better translation!
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The ad measures 17.75 x 11.62" (45 x 29.6 cm] across two pages.
By this time the vast majority of American magazines had given up large
sizes like this because of the expense.
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NEXT: One-page Nana ad, sort of the same
idea, different guy - Malaysian and Dutch ads featuring men only, one smirking
Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
© 2007 Harry Finley. It is illegal to reproduce or distribute work
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