Kotex ad emphasizing shame, 1992. Similar Kotex ad in Malaysia.
Compare the American "Modess, because . .
." ads, a French Modess ad, a French
ad featuring just a man!, and
ads for teens.
See Kotex items: First ad (1921)
- ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
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Kotex menstrual panty pad ad with a man and no woman,
The Netherlands, 2000
I know of only three other ads for menstrual hygiene featuring just
a man. Two are for the French Nana and still puzzle me (here
and here). The other
is almost a mirror of this one but for Malaysia - a Muslim country! And
he smirks. But in general I think it's healthy to connect men with menstruation
although not in the sense that only a man could cause such misery, which
led a Welsh woman to write me, "When I was in school we used to say
'Henry was here,' as only a man could cause such pain and inconvenience."
(See Words and expressions for menstruation, Wales
section.)
The man says, "Unbelievable . . .so thin, now I get why I don't
see anything."
Margot van Mulken kindly sent me this ad, one of scores, along with
many photocopies as part of her research for her article "De verpakking
van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties"
in Tidschift voor Genderstudies, 2005-1.
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