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Marjorie May, three booklets, 1935 main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad
(1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee
Miller ads (first real person
in a menstrual hygiene ad, 1928) - Marjorie May's
Twelfth Birthday (booklet for girls,
1928, Australian edition; there
are many links here to Kotex items) - Preparing
for Womanhood (1920s, booklet for
girls; Australian edition) - 1920s
booklet in Spanish showing disposal method
- box from about
1969 -
"Are you
in the know?" ads
(Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
DIRECTORY of
all topics (See also the
SEARCH ENGINE,
bottom
of page.)

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Ad for the Kotex Not a shadow of
a doubt
campaign, and for the menarche
booklet Very
Personally
Yours
(U.S.A., 21 Sept. 1952, Parade
magazine,
a Sunday newspaper supplement)
Kotex ran
many ads for its Not
a shadow of a doubt ad campaign,
expressing
a favorite theme: concealment of
menstruation. At least one
other Kotex campaign had this
theme: the
Phantom
Kotex
series
from the 1930s.
The
booklet is one of a series of
Kotex puberty
booklets (Marjorie May
and As
One Girl to Another);
and Kotex was not the only
company that made them (see
above).
Note the
television set in the
background, a fairly
new thing in 1952. My family,
middle class, didn't get one
until the mid
1950s, and, I assure you, didn't
dress up to watch it, like these
folks.
The woman is reading something
that looks suspiciously like TV
Guide.
Read Lynn Peril's series
about these and
similar booklets!
See the cover
of the "Very Personally
Yours" booklet this ad offers.
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See more ads for
teenagers.
See the cover
of the "Very Personally Yours"
booklet this ad offers.
© 2007 Harry Finley. It is
illegal to reproduce or distribute
work
on this Web site in any manner or
medium without written permission
of the author. Please report
suspected
violations to hfinley@mum.org
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