Marjorie May, three booklets, 1935 main page
See a Kotex ad advertising this booklet.
See Kotex items: First ad (1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee Miller ads (first real person
in a menstrual hygiene ad, 1928) - Marjorie May's
Twelfth Birthday (booklet for girls, 1928, Australian edition; there
are many links here to Kotex items) - Preparing
for Womanhood (1920s, booklet for girls; Australian edition) - 1920s
booklet in Spanish showing disposal method
- box from about 1969 -
"Are you in the know?" ads
(Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
DIRECTORY of all topics (See also the
SEARCH ENGINE, bottom
of page.)
 
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Ad for the Kotex Not a shadow of a doubt
campaign, and for the menarche booklet Very Personally
Yours (U.S.A., 21 Sept. 1952, Parade magazine,
a Sunday newspaper supplement)
Kotex ran many ads for its Not
a shadow of a doubt ad campaign, expressing
a favorite theme: concealment of menstruation. At least one other Kotex campaign had this theme: the
Phantom Kotex series
from the 1930s.
The booklet is one of a series of Kotex puberty
booklets (Marjorie May
and As One Girl to Another);
and Kotex was not the only company that made them (see above).
Note the television set in the background, a fairly
new thing in 1952. My family, middle class, didn't get one until the mid
1950s, and, I assure you, didn't dress up to watch it, like these folks.
The woman is reading something that looks suspiciously like TV Guide.
Read Lynn Peril's series about these and
similar booklets!
See the cover of the "Very Personally
Yours" booklet this ad offers.
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See more ads for teenagers.
See the cover of the "Very Personally Yours"
booklet this ad offers.
© 2007 Harry Finley. It is illegal to reproduce or distribute work
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