Ad for Freedom menstrual tampons, sanitary napkins and panty pads, 1990, Germany, Girl! magazine, from KotexDifferent ad for Freedom menstrual tampons, sanitary napkins and panty pads, 1990, Germany, Girl! magazine, from Kotex
Compare the American "Modess,
because . . ." ads, a French Modess ad,
a French ad featuring just a man!,
and ads for teens.
See the box for
the French version of this tampon
See Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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 Museum of Menstruation and Women's Health home
Former museum - future - visit to the museum comic strip
Freedom menstrual pads ad (2 pages, Kotex)
September,
1984, France
20 Ans magazineSomeone's telling the amused–embarrassed?–model to squeeze the pad just so and roll your eyes. CLICK! Got it! Even though she doesn't look disapproving enough we can't do this all day. She's getting a huge amount of francs already. And the humor in her face shows a French joie de vivre.
As do other Freedom ads. But K-C really let loose with this four-page series for Confetti four years later.
No woman liked roping, the bunching and twisting of a wet pad when the menstruating woman squashed it between her moving thighs.
Companies like Kimberly-Clark, maker of Kotex, created and bought a zillion patents, this one to keep the pad working better by keeping its shape.
This magazine, translated as 20 years, aimed at young women who read French.
See the box
for the German version of a Freedom tampon. See a similar
German ad, from Girl!
in 1990. See a plastic
shopping bag with a
menstrual pad ad on it - German,
of course.
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Below: Each of the 2 pages measures 8 x 11 1/4" (20.3 x 28.6 cm).
| My translation:
|  |
"At the end of an hour the traditional pads make a bow tie..."
| Below: Two pages later we find this second ad. Both are on the
right-hand page, the page readers' eyes see first.
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|  | [Large words over picture] "but my new Freedom holds its form better (Oh, what comfort!)"
[Small words at right]
My new Freedom pad for normal flow benefits from an exclusive and patented material: Coform. Made in one piece, it changes shape much less than a traditional pad made of several layers.
Plus, it's very absorbent, very thin, and covered with a material that stays dry in contact with the body.
Every day of my period my new Freedom pad keeps its form ... and I keep my comfort!
[Top drawing] Traditional pad at the end of an hour
[bottom drawing] My Freedom pad with Coform
[Red words] THE PAD WITH COFORM
THE COMPLETELY COMFORTABLE PAD
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See
a German
ad, from Girl! in
1990 and funny versions from England.
Compare the American "Modess,
because . . ." ads, a French Modess ad,
and a French ad featuring just a man!
See ads
for menarche-education booklets: Marjorie
May's Twelfth Birthday
(Kotex, 1933), Tampax
tampons (1970, with Susan Dey), Personal
Products (1955, with Carol
Lynley), and German o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing up
and liking it (Modess,
various dates), and Marjorie
May's Twelfth Birthday
(Kotex, 1928).
And read Lynn Peril's series
about these and similar booklets!
See another ad for
As One Girl to Another (1942), and
the booklet
itself.
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