See Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Sterizol douche liquid
ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the odor page
See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
Ad for Brevia Confetti
menstrual tampons & panty pads
(13 June 1988, Kimberly-Clark Corp., in Elle
See the second
This must be one
of the longest ads ever for a
menstrual product: four consecutive
pages, and the pages are
large, 22.5 cm x 29.5 cm (about 8
15/16" x 11 11/16"). It's beautiful
and cheerful. Well, it's French!
Kimberly-Clark, the manufacturer, is
American and makes Kotex, which
doesn't usually radiate cheer (see an
ad for American
teens from four years later; but
see another K-C ad, its attitudinal
opposite, for German
teens. The company is everywhere!).
But maybe the colorful
pad-and-tampon packaging is actually
intended to disguise its contents, not
celebrate menstruation and life and
having fun, etc. In any case, in a
magazine known for its beautiful
design, beautiful clothes and
beautiful models, the company felt an
Elle-like spread would appeal to its
readers, which I think it did.
These give an overview of
the four pages. The first two pages of
the ad, for pantyliners,
are at top; the reader then flips the
page and finds the bottom two, for a tampon.
Here are the pages
I know enough French to be dangerous,
so I will take a stab at translation.
First, the heading:
little bit of silliness
My translation attempt:
little bit of silliness, again
the second Confetti page.
See French ads for o.b.
tampons (1989; very
clever!) and Modess
pads, showing nudity.
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