Pursettes tampon ads: September 1972 (letter testimonial) - August 1973 (letter testimonial) - August 1974 (cartoon story) - October 1974 (cartoon story) - 1975 (cartoon story) - undated ad - See the actual Pursette tampon, box and tote - See also the article by Lynn Peril: Growing Up and Liking It - Growing Up and Liking It (by Modess) booklets - Marjorie May's Twelfth Birthday (Kotex booklet, 1928) - Preparing for Womanhood (by Kotex, ca. 1928) - How shall I tell my daughter? (by Modess) booklets - See also Advertising for Teens: Ads for Teens main page - Saba Ad. Are you in the know? (Kotex) (1949)(1953)(1964)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Early Pursettes lubricated menstrual tampon ads

Pursettes tampons, which evolved into tampons mainly for teenagers and young women (see the many later ads listed at left), started out designed for a mixed-age audience, as the ads below show.

Tambrands, the former maker of Tampax tampons, generously donated these ads to your MUM as part of a huge gift of archival material. Probably someone at Tambrands wrote the annotations, typed the sources, and punched the holes.

There was at least one 1930s tampon that had built-in lubrication (Dale), and many tampons in the 1930s also had no applicators. Tampax came with the first applicator, in the early 1930s.


(Above) Two women talk - about tampons? - over coffee. I am given to understand that advertising people (men, I'm sure) called this commonly used situation - (WARNING! VULGARITY FOLLOWS!) - "Two c's in a k": "Two cunts in a kitchen." This shows contempt for women and the customer, identical in this case. Maybe with women more involved in the industry (I assume) expressions like this have disappeared.
Note the last sentence: the Pursettes people are telling girls they won't lose their virginity by inserting the tampon. This issue plagued Tampax right from the beginning (see a famous Tampax ad), and still inhibits many girls from using tampons
From March 1959.

(Above) Under "FREE OFFER," I believe K, M or T stand for Kotex, Modess and Tampax, the leaders in the menstrual hygiene industry at the time (now it's Always pads and Tampax tampons; Procter & Gamble owns both).

Pursettes: 1975 (cartoon story) - Undated ad - See the actual Pursette tampon, box and tote

© 1999 Harry Finley. It is illegal to reproduce or distribute
any of the work on this Web site in any manner or medium
without written permission of the author. Please report
suspected violations to hfinley@mum.org