See a Dutch Libresse ad, 1998. See an old American
tampon, Lotus.
Read a Personal Products booklet for older girls from about this time,
The Periodic Cycle (1938). See similar
booklets on this site.
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
See a Kotex ad advertising a Marjorie May
booklet.
See many more similar booklets.
See ads for menarche-education booklets:
Marjorie May's Twelfth Birthday (Kotex, 1932),
Tampax tampons (1970, with Susan Dey), Personal
Products (1955, with Carol Lynley), and German o.b.
tampons (lower ad, 1981)
And read Lynn Peril's series about these
and similar booklets!
Read the full text of the 1935 Canadian edition
of Marjorie May's Twelfth Birthday, probably identical to the American edition.
More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins and belts, 1949, U.S.A.)Are you in
the know? (Kotex napkins, 1953, U.S.A.),
Are you in the know? (Kotex
napkins and belts, 1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
 
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Bus-stop ad for Libresse menstrual pads
Zwijndrecht, the Netherlands (2006)
The Dutchman who sent this - he's generously contributed a huge number
of items to MUM (for example) - writes,
Hi, Harry,
I have just taken some pictures [I received them in 2006] and send you
two of them. I live in Zwijndrecht, a town of 45,000 inhabitants about
10 miles south of Rotterdam. Nearby my house are already 3 billboards with
the Libresse ads. As you can see, the ad uses a feminist symbol fifty years
after the start of the feminist revolution!!
The lead: Chose for change. See also their site (www.libresse.nl).
With kind regards,
****
I can't imagine anyone seeing a Kotex ad today on a bus stop in America.
(Am I wrong? Write.). Mortified and
fuming women would picket the stop; men would avert their eyes or laugh.
But Kotex did once - at least - advertise on boxcars
in the more enlightened American 1920s.
Thanks again, J***, for your contributions!
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The bus stop above is probably an outside view of the one below in Zwijndrecht,
the Netherlands.
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Above and below: The sign translates as
Choose change
Each month more than 1 in 5 women are left in the lurch by their menstrual
pad
Choose change. Wear Libresse
Easy for the sign to say! People tend to stay with the products they
start out with.
It might seem odd that the package bears English but that language is
common throughout Europe.
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NEXT: a Libresse ad on a London
telephone booth
See a Dutch Libresse ad, 1998. See an old American
tampon, Lotus. Tassette
menstrual cup ad in Times Square in New
York City, 1961, and an ad for Kotex on a boxcar,
1920s
© 2007 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in
any manner or medium without written permission of the author. Please report
suspected violations
to hfinley@mum.org
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