For more daintiness, see Nupak ads from 1926 and 1927
(made by Johnson & Johnson, one of Kotex's main competitors).
See more Kotex items: First ad
(1921) - ad, 1928 (Sears and Roebuck catalog)
- Lee Miller ads (first real person in a menstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads
for Teenagers main page
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Ad for Kotex menstrual pads (U.S.A., 1932)
Kotex shows and describes its manufacturing process to assure readers
of the pad's quality - and creates an oxymoron by using the the word "dainty" in contrast to the machinery shown,
hardly dainty. Kotex thought the ad's readers wanted to be feminine, and
it took what could be interpreted as a masculine process to make them that
way. And women are in control of that process, by operating the machinery
and overseeing the quality.
Wow, what an analysis, huh?
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You can't see the word "immaculacy" (below,
in the ad text) very often, but here it is again, in an ad for Vemo menstrual pad deodorant powder.
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". . . the mysterious, the nameless, the unknown . .
. ."
Kotex's frustrated novelists soar in this ad! Interestingly enough, the
question of purity is relevant today, what with the dioxin
question, and others, in menstrual products.
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The hospital association in the text at the right impresses
readers, playing on readers' beliefs that hospitals are cleaner than other
places. Hah! If you're sick it's a dangerous place to be because of the
antibiotic-bacteria lurking everywhere. And that's just today. In the past
women have dug in their heels because they might never see the light of
day after having had a baby there.
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For more daintiness, see Nupak ads from 1926 and 1927
(made by Johnson & Johnson, one of Kotex's main competitors). See
more Kotex items: Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method
© 2000 Harry Finley. It is illegal to reproduce
or distribute work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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