Kotex menstrual pad ad, August 1921, Theatre Magazine, U.S.A.
Early Kotex ads - Kotex started advertising in 1921 - reflect the other
mostly attractive ads of the time, when non-photographic illustration was
king - er, queen. That era ended around the 1940s-50s.
The text never mentions menstruation or period or cycle, just "sanitary
pads," code enough to the buyer.
Before disposable pads - Kotex was not the first
but close to it - women used mostly washable
cloth pads, which was a problem when traveling, thus the theme of the
text. But some women probably used nothing (read about that).
Commercial tampons didn't appear until the early 1930s (example).
copyright 2006 Harry Finley