See a roughly contemporary
pad, Society, and
a "silent purchase"
ad for Modess, 1928.
Other Modess ads:
1931,"Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype
of the first Kotex ad.
The perfect menstrual pad 2a (1 2 2a 3 4 4a 5):
A post-report Modess
menstrual pad showing some of Dr.
"Report of Gilbreth,
Inc.," to Johnson & Johnson
Company, 1 January 1927, about how to
the company's menstrual products, especially
with regard to competition with Kotex pads
I don't know when this pad
appeared - there are no dates,
copyrights or trademark dates on
the box or written contents - but
it looks like the 1930s to me and
bears some of Dr. Gilbreth's
recommendations - but not all of
them. (See some Modess ads
from 1927-28 that might
reflect Dr. Gilbreth's ideas.)
The short (front) tab of the
pad, showing the rounded filler
(top) and the gauze tab and
The gauze covering
opens easily on the non-body side
of the pad. The pad is uniformly
thick, about 0.75" (ca. 1.9 cm).
Dr. Gilbreth in her report
to Johnson & Johnson
recommended that it be thicker in
The copy of the report that I
read, which might be unique,
rests in the special collections
of Purdue University, West
Lafayette, Indiana, U.S.A. Dr.
Gilbreth was the first woman
engineering professor at Purdue.
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