See a 1930s pad, Society, and a
"silent purchase" ad for Modess, 1928.
Some Modess ads: 1931,"Modess . . . . because" ads, the French
Modess, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex
ad.
 
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Why the tabs, belt or suspenders holding a menstrual pad
or cloth must be longer in the back
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Cross section of a woman's pelvis, showing menses
(red) escaping the uterus and vagina to be
caught by the pad (white). (Illustration by Harry Finley)
Tabs or holders must reach farther
in the back because of the buttocks, even if the tab sits between them. (This
was an issue in redesigning pads in the 1920s in America; see the Gilbreth report.) The vaginal opening and vulva lie also
somewhat forward between the legs, making the back distance longer (look
at the blue bars, which give a rough idea of
the difference of distance).
See how a woman wore a belt (in
a 1970s Swedish ad) and on a mannequin (1990s).
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