See a roughly contemporary pad, Society,
and a "silent purchase" ad for Modess,
1928.
Other Modess ads: 1931,"Modess . . . . because" ads, the French
Modess, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex
ad.
 
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The perfect menstrual pad 2a (1 2 2a 3
4 4a 5):
The pad
- the box - a post-Gilbreth Modess ad
Instructions and ad in box for 1930s Modess pad
"Report of Gilbreth, Inc.," to
Johnson & Johnson Company, 1 January 1927, about how to
improve the company's menstrual products, especially with regard to competition
with Kotex pads
This written insert - you see both sides - was in the box of Modess.
Note that the company calls it a "boudoir box," and intended
it to be unidentifiable. But the box has writing
on all six sides and the word "Modess" is 5.25" (13.4 cm)
long and 1.125" (2.9 cm) high on each of the four long sides. The lady's visitors to her boudoir had to have been blind
to miss it - or, more apt, the lights had to be out.
I can hear Dr. Gilbreth call the statement "You'll notice the name
Modess does not appear on four full sides of the box" quibbling, at
best.
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The copy of the report that I read, which might be unique, rests
in the special collections of Purdue University, West Lafayette, Indiana,
U.S.A. Dr. Gilbreth was the first woman engineering professor at Purdue.
© 1999 Harry Finley. It is illegal to reproduce
or distribute work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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