See a 3-D Dr White's ad, an ad contest for Dr White's and wearing Dr White's with a thong.
More humor in advertising: Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 - Freedom Confetti (French): October 1990 - box of Freedom tampons (German): 1991
See also Menstrual Humor
And here's a contest to make an ad for Dr White's pads.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Dr White's menstrual towels (pads, napkins)
Ad with menstruating man in women's underwear
1985, United Kingdom

Britain has produced the funniest ads I've seen for menstrual products. It hasn't always been that way (examples).

Forgetting the head and hairy legs, look at the ad below and compare with this photo ("Dara Torres and her abs.") of American Olympic swimmer Dara Torres. What's the difference?

The point is that this ad today would not shake people as much as it probably did in 1985 when it appeared. Dara Torres actually beats the cross-dressing guy in tradionally masculine muscularity. (And she's in her forties.)

The scan is not clear so let me help you: the white words refer to parts of the body that often bother women before or during menstruation. The man is complaining about the same things a woman would - because he's menstruating.

That's the point - as it was with Gloria Steinem's famous and funny "If Men Could Menstruate" that appeared in the October 1978 issue of Ms. magazine, about five years before the ad. Women have probably complained about menstruation and its side effects since homo became sapiens - and justifiably. One thing I've learned since I started this museum is that men have an enjoyable ride on the reproductive trip compared to the massively more complex experience women have.

I wonder how much this ad owes to Ms. Steinem's essay.

The little boxes at the corners are moons in different phases (also in this ad and others). This is a very rare reference to the moon in mainstream menstrual advertising, the moon, of course, being sometimes associated with menstruation because of its "cycle" (see?), etc. Referring to the moon is much more common in advertising for washable pads, etc.

See a 3-D two-page Dr. White's ad.

And here's a contest to make an ad for Dr White's pads.

(See a non-menstrual funny ad on the back of the left page, just to see how much humor there is in some British publications.)

I thank the frequent Dutch contributor for these scans!

Below: The two-page ad from Company magazine.
The contributor did not say how large the pages are.
The scans chopped off some of the sides and text
and fuzzied up the top of the left-hand page. But
the gist of the ad remains, even the moons.
Enlargements below and here (right-hand page).
Below: I can't read the text at top but the rest reads:
Don't expect me to shave with these spots all over my chin.
If you had swollen [?] breasts you would [?] want [?] to be cuddled.
I can't possibly clean the car with this nagging backache.
My stomach aches and it's so bloated my boss asked if I was pregnant.
I'll never climb the ladder of success with legs this wobbly once a month.

NEXT: facing page of the ad - See a 3-D Dr White's ad and an ad contest for Dr White's.
More humor in advertising: Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 -
Freedom Confetti (French): October 1990 - box of Freedom tampons (German): 1991

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