See early tampoms Dale, Wix
and B-ettes and a bunch
of other earlier ones.
See San-Nap-Pak sanitary napkin ads from 1932
and 1945 and Ads for teenagers.
See the roughly contemporary Cashay tampon,
box, instructions. (Procter & Gamble donation, 2001), and
Dale (U.S.A., 1930s?-1940s?) Tampons, box, instructions.
(Procter & Gamble donation, 2001)
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Cashay tampons (1930s-1940s?, U.S.A.)
Box
In general, American menstrual products companies avoid putting red
on their products in what seems to be exaggerated delicacy, but the Cashay
folks did not (likewise for the Sa-tips company).
Blue was a big favorite for early companies - both the leaders Tampax and
Kotex, in America, used blue - and the blue fluid
demonstrating how their products work has attained advertising immortality.
(An expert commented on menstrual blue in a famous 1927
report.)
Procter & Gamble kindly donated the box and contents as part
of a gift of scores of menstrual products.
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Someone, probably from the Tampax company, wrote in pencil
on the box, "Purchased from J. J. Newberry Co. - Cincinnati Ohio. 10¢
[twice]"
As with Secret tampons, from about
the same time, nothing on or inside the box tells how many tampons are inside
(3)!
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Side of the box: Many American tampons, through the 1950s,
at least, emphasized the lack of pins and belts with tampons, most famously
Tampax, the market leader through most of its history.
On the end flap we read, "Out of sight - out of mind."
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See San-Nap-Pak sanitary napkin ads from
1932 and 1945 and Ads for teenagers. See the roughly contemporary Dale tampon, and very early Tampax
and fax.
© 2001 Harry Finley. It is illegal to reproduce or distribute work
on this Web site in any manner or medium without written permission of the
author. Please report suspected violations to hfinley@mum.org
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