See Japanese instructions for making menstrual
belts and pads at home in the early 20th century.
More belt topics
Actual belts in the museum
See how women wore a belt (and in a Swedish
ad) - many actual 20th-century
belts - a modern belt for a washable pad and
a page from the 1946-47 Sears catalog showing
a great variety - ad for Hickory belts, 1920s?
- Modess belts in Personal Digest (1966) - drawing
for a proposed German belt and pad, 1894
See Japanese instructions for making menstrual
belts and pads at home in the early 20th century.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page

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Early Japanese ads for menstrual belts, part 1 (part 2,
3)
Japan influences England influences Japan
In 1998 a Japanese college student, Tomoko Maeno, kindly sent a copy
of her study of the history of Japanese menstrual products to this museum.
Below and on the following pages I reproduce several ads for menstrual
hygiene from the early 20th century from her thesis. Unfortunately, apart
from a few of the student's notes and a summary, everything is in Japanese.
Hello? So what did I expect? But I did commission Mrs. Akiko Roller, of
Washington, D.C., to translate part of the text about underpants
and homemade pads.
One ad, below, rang
a bell; it looked like a drawing from the English artist Aubrey
Beardsley, who died at 25 in 1898 from tuberculosis. (I think he's
England's greatest artist.) So I flipped through my Beardsley books and
found, amazingly, the exact drawing the ad's
based on (below, right)!
Japanese wood-block prints called ukiyo-e
("images of the fleeting world," which meant the world of pleasure:
theater, geisha, prostitution, etc.), published for a wealthy merchant class,
influenced Beardsley and other European artists after the pictures arrived
in European ports in the mid-19th century as stuffing in boxes of merchants'
goods. They captivated Impressionists and, near the end of the century,
artists of the Art Nouveau ("New Art" in French) movement, who
made many Japanese features their own, including flatness, few shadows,
bold crops of subject matter, and astounding lines.
Here's one of my interpretations of what's happening below. In the ad
below the Japanese artist based his or her drawing on a Beardsley drawing,
thus allowing Art Nouveau artist Beardsley, himself greatly influenced by
Japan, to in turn influence the Japanese artist! I wonder if the fact that
the belt has an English name, Victoria (also
the name of the beloved British queen who died in 1901), means that the
belt itself is an English import, maybe even
carrying with it the Beardsley influence. Later Japanese menstrual products
also often bear English words (Elldy - L D - tampons,
for instance).
Or maybe the artist was British and remade the Beardsley drawing in
England for the English brand, which was then sent to Japan.
As you see, right below, the belts look like American
and European models of the time, maybe meaning they were imports
or copies of Western belts. On the other hand, Japan
had its own traditional belt called the pony
(see a later version of it), a homemade belt
preceding the commercial model, which looked like the Victoria. There aren't
too many ways to make a belt and pad.
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Compare and contrast these Japanese
and American commercial belts dating from before 1920.
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The Japanese Victoria Band (belt),
for which you will see many ads on these next pages.
See many other early Japanese styles.
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The American Venus, or Sanitary Protector,
from Sears, Roebuck, 1902.
See this and more Sears belts from 1908.
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A Japanese belt ad derived from an Aubrey Beardsley illustration
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An ad for the Victoria menstrual pad
belt (in the circle), 1921, from an unknown Japanese publication.
The artist adapted the Beardlsey drawing,
right, for the picture of the woman. Not only is the whole drawing
similar, the details, below, are too.
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John the Baptist and Salome,
published in 1907, by Aubrey Beardsley, a detail of one of the drawings
illustrating Oscar Wilde's play Salome.
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Look how the breasts tilt at different
angles in the two drawings, "reversed" in a sense, as are
the ends of the two fold lines in the fabric falling from her hand near
the right breast. The Japanese artist made the breasts appear nude, as the
Beardsley breasts are, although they are covered.
A crescent moon sits on the
hairdo of each.
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The four large "dots" on the line forming the left
boundary of her clothing, as well as elsewhere, are identical in position.
Among the differences is the Beardsley navel,
unique as are many of Beardsley's touches in his art.
Two things missing in the
ad are the feeling of evil
pervading much of Beardsley's work, and his
genius.
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Left: Beardsley dots dance around the areolas of Salome,
making them flowers with nipples for stamens.
More flowers grow, below.
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The flowers - chrysanthemums
(the flower of the Japanese royal family, I believe)?
roses? - creep to the Japanese ad fabric, above,
from behind the Beardsley figure.
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The Beardsley flowers, above, suitably thorned, writhe to
the right of Salome.
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The ad, above, repeats the Beardsley crescent
moons, right.
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Detail from The Courtesan Takihawa
of Ohgi-ya, from the series Selected Beauties
in the Gay Quarters (gay meaning pleasureful, not homosexual, although
it possibly could include that), about 1795, by Eishi.
This wood block woman shows a pose similar to that of our ladies,
as does the Heine drawing, right, although both bodies are directed the
other way. You can see how this kind of art influenced Beardsley with its
lines and lack of shadow - "flatness."
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This detail from an illustration (1908) for Friedrich Hebbel's
Judith, by Thomas Th. Heine, shows a similar
pose.
Heine (this is not Heinrich Heine, the 19th century writer)
was part of the German Art Nouveau, called Jugendstil, meaning "in
the style of the magazine Youth (Jugend)," an extraordinary magazine
of the era.
I did not find a Japanese original
of the Beardsley woman in my library, making it more likely it was original
with him - which is what I would have expected of the artist.
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© 1999 Harry Finley. It is illegal to reproduce
or distribute work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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